Your customers pay for every visit with their data. A big page costs them more.
Here is an example. A 1GB bundle costs R79 on MTN. Our old demo site used about 27 MB a visit. That cost a customer about R2. With no bundle left, it cost about R7.60.
Our new site uses less data than one song. One visit costs under 1c.
Google’s own test asks for a whole page under about 1.6 MB. A single photo from a phone can be bigger than that.
So make your pictures smaller before they go on your site. Or ask us to check your site for you.